Khales, a fintech payment aggregate under the eFinance Investment Group umbrella, underwent a significant transformation of its identity orchestrated by Bladesmith. The objective was to create a unified visual identity that harmonizes seamlessly with eFinance's other subsidiaries. By aligning Khales' branding with eFinance's overarching brand strategy, Bladesmith ensured consistency while preserving Khales' unique identity within the group. This strategic approach not only strengthens Khales' market position but also enhances brand recognition and trust among its stakeholders, reflecting its commitment to innovation and reliability in the fintech sector.