Roma Pizza, a pizza franchise under Saal Invest, embarked on a mission to revamp its brand, recognizing the necessity of a modern transformation to align with today's fast-paced culinary landscape. The previous identity lacked authenticity, prompting us to infuse a contemporary twist into its essence. By incorporating hand-drawn illustrations and employing a condensed font, we aimed to strike a balance between tradition and innovation. The choice of a unique shade of color further distinguished Roma Pizza, lending it a fresh and appealing visual identity.